Timeline: January 2019 to present
Deliverables: Brand Guidelines, Print Collateral, Web Assets, Digital Banner Ads, HTML Emails, Client Presentations
Team: Creative Manager (Brittany Campbell), Marketing team
Role: Senior Visual Designer
Tools: Sketch, Illustrator, Photoshop, Canva
I’ve recently had the opportunity to collaborate with Power Reviews, a tech company that provides technology and tools for retailers and e-commerce companies to host product reviews on their websites. Their reach includes 150 of the world’s largest retailers, 1,000+ brands, and a community of influencers sharing content to Amazon, Facebook, and syndicating to Google.
I helped lead the brand development of the company by building upon the existing identity to create a dynamic library of print and digital deliverables that includes banner ads, social ads, emails, and print collateral for all 6 of their unique product offerings. In addition, I developed a robust brand manual to help their in-house marketing team successfully bring the new brand elements to life.