GigSmart will soon be launching as the premier business requester-worker pairing service, redefining how people work in the modern-day gig economy. My task was to create a novel brand experience that would connect businesses with ready-and-waiting skilled workers. Like many startups, they asked us to build the brand and its ecosystem of channels in tandem, with a very tight deadline. Our team strategically built the brand with differentiated positioning and expression that could flex seamlessly across advertising, collateral, app, and web—and for two distinct audiences. The full website can be viewed here.
Creative Director: Mark Westbrook
Copywriter: Yuri Bredle
Co-Designer: Matthew Duggar